Welcome to Officially Licensed Buddy The Unicorn Plush Store

Welcome to Buddy The Unicorn Plush, your gateway to a charming collectible inspired by the imaginative — and quietly unhinged — world of Buddy (2026). Directed by Casper Kelly and featuring the bright-orange unicorn mascot voiced by Keegan-Michael Key, Buddy reimagines the saccharine 1990s children’s-TV unicorn “Buddy” from the in-universe show It’s Buddy!